The Problem.
PSECU had a strong reputation but an outdated presence. The website wasn’t keeping up with evolving consumer expectations. It needed a fresh, intuitive experience to drive engagement, boost lead generation, and make banking simple, accessible, and compelling.
PSECU
The Solution.
A full digital transformation paired with a bold rebrand—new logo, visuals, and voice—creating a consumer-focused website designed to educate, convert, and empower members with seamless self-service options.
The Execution:
Rebrand Refresh – New logo, modern imagery, and a friendly tone.
Smart UX – Intuitive navigation and interactive tools.
Strategic Content – SEO-optimized, engaging, and conversion-focused.
The Results:
✔️ Increased website engagement, self-service adoption, and lead conversions.
✔️ A modern, intuitive platform making banking easier than ever.
✔️ A brand that now reflects PSECU’s commitment to innovation and accessibility.
Digital Transformation.
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Old Brand/Old Platform
This website was created on Sitecore. It was complicated and expensive, requiring a full team to make simple changes.
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New Brand/Old Platform
We updated our brand by removing the state from the logo and bringing in more modern friendly colors.
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Matured Brand/HubSpot
As we matured the brand by being more people focused, we moved the site to HubSpot implementing marketing automation and optimizing the site for lead generation.
